Each year as autumn falls, Cheltenham becomes the home of the Literature Festival! Book lovers from across the country come together to attend a number of talks from inspirational figures in the writing world. But what do people do when they get hungry? Do they bring their own food, or do they get food there?
Cheltenham festivals are a great opportunity for businesses to get attention. By pitching up a food truck up there, you are more than likely guaranteed profit from visitors to the festival as well as a form of advertisement. This year, several new businesses made an appearance for the first time, testing out the waters on if there’s a market for them. Chris from Brisket Bros said that, although it’s quieter during the week, business was booming over the weekend.
With a variety of options, it seems as though grabbing a bite to eat would be convenient for visitors. That way, they don’t need to worry about booking a table and keeping to timings, or preparing in advance, especially if they aren’t local.
“It’s more affordable,” said Imogen Thompson, a mother of two at the festival when asked why she went for a picnic. “It means my children have something they’re guaranteed to eat.”
Gary and Shirley (did not want to give surnames) visit the festival every year, coming for the last 6 years consecutively. Every year, they come along and eat from the food available at the festival. They stated they ‘couldn’t be bothered’ to prepare food to bring themselves and enjoy the variety that is on offer. The convenience
Of course, there’s bonuses to both. A packed lunch requires planning and means you will more than likely have cold food but buying food out can become expensive. For a regular coffee, you’re looking at around £3.50+ and £2 for a bottle of water, which adds up if you’re a regular visitor attending multiple talks and multiple days. An average price would be upwards of £10 per person for a meal, possibly getting a drink in the mix. With the cost of living being a reoccurring conversation theme, it’s definitely something to think carefully about when planning to visit the literature festival. What will you be doing on your visit?
By Chloe Hall
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